Digital Marketing Training in Thane | Programs & Courses

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Courses

Search Engine and SEO

(Duration – 6 hours, 2 lectures)
Total – 12 hours (Sat-Sun)

In SEO training, candidates can learnhow to analyze a website and understand various criteria for SEO analysis of a Website.This session will include introduction of useful SEO analysis tools and its effective usages.

SEO Analysis of a Website

Introduction to SEO & its importance, Traffic Sources

  • Introduction to Website, Essentials of Good website designing, Search Engine, Directories
  • Website Analysis
  • SEO Competition Analysis
  • Keyword Research
  • Keyword Finalize
  • Search Engine Optimization Strategy Analysis
  • Initial Ranking analysis

On page SEO Optimization

  • HTML code optimization
  • White Hat SEO and Black Hat
  • Meta Title tags – creation & optimization
  • Title Attributes for Navigation
  • HTML Sitemap creation
  • Analytics Setup & Monitoring
  • Robots.txt Optimization
  • Image Optimization
  • URL Re-Writing
  • H1 Tag
  • Canonical Tag
  • XML Sitemap for Google & Yahoo
  • Robots.txt
  • Redirects
  • Spider Friendly Navigation
  • Image Optimization
  • Landing Page & Keyword Optimization
  • Anchor Title & Anchor Text
  • Spider Friendly Navigation
  • RSS Feed Generation
  • Algorithms
  • Setting a GOAL
  • Mobile SEO

Off Page SEO Optimization

  • Directory Submission
  • Book marking
  • SEO Content writing
  • Quality link building
  • Article submission
  • Press Release Creation
  • Blog commenting
  • Forum posting

Training on SEO Tools

  • Webmasters tools
  • Google Analytics
  • Keyword Planner

SEARCH ENGINE MARKETING (SEM)

  1. Introduction
  2. Getting to Know AdWords
  • Online Marketing
  • Introduction
  • Elements of Online Marketing
  1. Search Marketing
  • Concept of Search Engine
  • Organic
  • Paid Google
  1. Adword
  • How Google Adword Works?
  • How Rank Calculated?
  • Account Set Up
  • AdWords Account, Ad Groups, Ads and Keywords
  1. Getting Started
  • Understanding pay-per-click advertising
  • Valuing the benefits of AdWords
  • Understanding AdWords ad types
  • Understanding where ads show up
  • Creating your account
  • Exploring the AdWords account structure
  • Organizing campaigns and ad groups
  • Learning the interface
  1. Researching Keywords
  • Valuing keyword research
  • Understanding keyword match types
  • Using negative keywords
  • Evaluating a keyword
  • Using the Keyword Planner tool
  1. Creating Your First Search Campaign
  • Creating a new campaign
  • Targeting locations and languages
  • Setting your bidding strategy and budget
  • Setting your delivery and advanced settings
  • Using ad extensions
  1. Creating Your First Ad Group
  • Writing effective text ads
  • Creating a new ad group
  • Working with additional ad groups
  • Using bid adjustments
  1. Understanding Quality Score
  • Understanding the AdWords auction
  • Understanding Quality Score
  • Identifying Quality Score issues
  1. Tracking Ad Performance
  • Defining conversions
  • Using AdWords Conversion Tracking
  • Installing Conversion Tracking code
  • Linking Google Analytics to AdWords
  1. Optimizing for Performance
  • Measuring return on investment (ROI)
  • Enabling and finding conversion metrics
  • Using the Conversion Optimizer
  • Testing your ads with split tests
  • Understanding the balance between performance and volume
  1. Using Display Ads in Remarketing Campaigns
  • Understanding remarketing in AdWords
  • Creating a remarketing list
  • Using display formats
  • Creating a remarketing campaign
  1. Leveraging Video Advertising
  • Understanding video ads
  • Using YouTube TrueView formats
  • Creating a video campaign
  • Reading video campaign reports

SOCIAL MEDIA OPTIMIZATION (SMO)

  • Basics of Social Media Marketing
  • Importance of Social Media
  • Top Social Media Marketing Platforms
  • Account Set-Up & Usage tips
    • Facebook
    • Twitter
    • LinkedIn
    • Google Plus
    • You Tube
    • Posts, Paid Promotions, Banner Ads, Contests
  • FB Promotions & FB Paid Ads
  • Blogging & Blog Optimization
  • Online Reputation Management
  • Tools for ORM
  • Measuring ROI
  • Social Media Analytics

 Email Marketing – Course Syllabus

(Duration – 6 hours, 2 lectures)
Total – 12 hours (Sat-Sun)

  • Importance of Email Marketing and Benefits with it
  • Different types of mailers
  • Email Marketing Facts & Metrics
  • How to create an email marketing strategy
  • Designing Effective & Engaging Content for Mailers
  • Parameters to consider while designing an effective mailer
  • Designing content for email campaigns (Title, Subject Line, Body,Elevator Pitch, Call to Action,
  • How to use email marketing software/tool
  • How to set a campaign using an email marketing tool
  • A/B Testing
  • Do and Don’ts for email marketing
  • Understanding and Generating Email Campaign Reports
  • Post Campaign Plan to Generate ROI
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