Email marketing is a form of direct digital marketing that uses electronic medium called as e-mail as the marketing communication delivery method. Email marketing is widely used by marketers to frequently communicate with your customers, generate enquiries for your offerings and communicate any new promotional offers.
Email marketing generates more opportunities for business and delivers good return on investment. With the help of email marketing, businesses can create deeper relationships with a wider audience at a fraction of the cost of traditional media.
Mobile marketing is one of the most important digital markting strategies today. It aims at reaching target audience on the mobile devices such as smart phones, tablets and other hand-held devices. The target audience is reached via websites, MMS, SMS, apps, emails and social media. We believes that mobile marketing is one of the most vital component in digital marketing campaign hence we teach best practices for mobile marketing campaign to our students