GA Mobile Marketing & Email Marketing Course Mumbai, Navi Mumbai, Thane

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Email, SMS Marketing & Web Chat process

Email marketing is a form of direct digital marketing that uses electronic medium called as e-mail as the marketing communication delivery method. Email marketing is widely used by marketers to frequently communicate with your customers, generate enquiries for your offerings and communicate any new promotional offers.

Email marketing generates more opportunities for business and delivers good return on investment. With the help of email marketing, businesses can create deeper relationships with a wider audience at a fraction of the cost of traditional media.

What is Mobile Marketing

Mobile marketing is one of the most important digital markting strategies today. It aims at reaching target audience on the mobile devices such as smart phones, tablets and other hand-held devices. The target audience is reached via websites, MMS, SMS, apps, emails and social media. We believes that mobile marketing is one of the most vital component in digital marketing campaign hence we teach best practices for mobile marketing campaign to our students

Email & Mobile Marketing Course Overview

  • Importance of Email Marketing and Benefits with it
  • Different types of mailers
  • Email Marketing Facts & Metrics
  • How to create an email marketing strategy
  • Designing Effective & Engaging Content for Mailers
  • Parameters to consider while designing an effective mailer
  • Designing content for email campaigns (Title, Subject Line, Body,Elevator Pitch, Call to Action, Links)
  • How to use email marketing software/tool
  • How to set a campaign using an email marketing tool
  • A/B Testing
  • Do and Don’ts for email marketing
  • Understanding and Generating Email Campaign Reports
  • Post Campaign Plan to Generate ROI
  • Basics of Mobile Marketing
  • Promotional Text Messages Writing Techniques
  • Call to Action for Text Messages
  • Launching Text Messages with Software

Web Chat Process

  • How to start with chatbot
  • Getting started with Zopim chatbot
  • Generating leads/enquiries through chatbot
  • Integrating chatbot code with website
  • Tracking visitors through GA
  • Conversation Building through webchat
  • Setting up response templates
  • Visitor engagement & conversation management
  • Setting up Triggers
  • Webchat Analytics
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