Search Engine Marketing Course Thane | PPC Training Vashi
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Search Engine Marketing Course

Search engine marketing is the method of marketing your product, services or business using paid advertisements that appear on search engine results pages (typically termed as SERPs). Digital Marketing Advertisers or Professionals bid on various keywords that users might enter while searching for certain products or services on various search platforms. This gives the advertisers an opportunity to display their ads alongside results for those search queries. These ads are called as pay-per-click ads (PPC). A solid understanding of search engine marketing (SEM) is a true success of your digital marketing campaigns. MCTA trains you to implement the best search engine marketing techniques to promote your brand on top search engines.

SEM Course Overview

  1. Introduction
  2. Getting to Know AdWords
    • Online Marketing
    • Introduction
    • Elements of Online Marketing
  3. Search Marketing
    • Concept of Search Engine
    • Organic
    • Paid Google
  4. Adword
    • How Google Adword Works?
    • How Rank Calculated?
    • Account Set Up
    • AdWords Account, Ad Groups, Ads and Keywords
  5. Getting Started
    • Understanding pay-per-click advertising
    • Valuing the benefits of AdWords
    • Understanding AdWords ad types
    • Understanding where ads show up
    • Creating your account
    • Exploring the AdWords account structure
    • Organizing campaigns and ad groups
    • Learning the interface
  6. Researching Keywords
    • Valuing keyword research
    • Understanding keyword match types
    • Using negative keywords
    • Evaluating a keyword
    • Using the Keyword Planner tool
  7. Creating Your First Search Campaign
    • Creating a new campaign
    • Targeting locations and languages
    • Setting your bidding strategy and budget
    • Setting your delivery and advanced settings
    • Using ad extensions
  8. Creating Your First Ad Group
    • Writing effective text ads
    • Creating a new ad group
    • Working with additional ad groups
    • Using bid adjustments
  9. Understanding Quality Score
    • Understanding the AdWords auction
    • Understanding Quality Score
    • Identifying Quality Score issues
  10. Tracking Ad Performance
    • Defining conversions
    • Using AdWords Conversion Tracking
    • Installing Conversion Tracking code
    • Linking Google Analytics to AdWords
  11. Optimizing for Performance
    • Measuring return on investment (ROI)
    • Enabling and finding conversion metrics
    • Using the Conversion Optimizer
    • Testing your ads with split tests
    • Understanding the balance between performance and volume
  12. Using Display Ads in Remarketing Campaigns
    • Understanding remarketing in AdWords
    • Creating a remarketing list
    • Using display formats
    • Creating a remarketing campaign
  13. Leveraging Video Advertising
    • Understanding video ads
    • Using YouTube TrueView formats
    • Creating a video campaign
    • Reading video campaign reports
  14. Display Ads
    • Shopping Ads
      • Video Ads
        • Conversion Optimizer
          • My Client Centre
            • Practicals:
                • Keyword Planner
                • Video Ad
                • Shopping Ad
                • PPC Ad Campaign
                • Remarketing Campaign